Did you know that approximately 75% of all of the beef we produce in Australia, in some way will be destined for an export market? One of our key export destinations is Japan, and annually they take between 20% and 30% of our export product annually, so our relationship with this market is vital. Back in early June, I was lucky enough to be a part of a producer delegate from Australia, hosted by Meat and Livestock Australia (MLA); we spent a week travelling from one end of Japan to the other meeting with farmers and industry groups and officials broaden our knowledge of their industry and to build on the relationship between the 2 countries.
The key objective of the Producer to Producer (P2P), program is for us to enhance our knowledge and understanding of the Japanese cattle industry, and in return for the Japanese beef farmers to enhance their knowledge of our Australian industry. Last year there was a delegate of Japanese farmers who travelled to various beef operations around Australia, which was the beginning of this relationship building program.
So you ask ‘what was it like in Japan??’