As farmers, how many times have you sent your cattle to market, with your fingers crossed hoping that you receive a good price at the end of the day?  With many of the commodities we sell as farmers – we are often in the situation of being ‘price takers’, meaning that we accept and take the price that is offered for our product on the day. And in reality the value of our product is reflective of what our customers are prepared to pay ‘on the day’, how does this nature of ‘risk taking’ sit with your business? This as we know can be frustrating, disappointing at times and pleasing at other times, but what ever way we look at it, being a farmer of any kind is a risky business. 

Published in Blog